In 2015 and 2016, Speakeasy was commissioned by national tourism agency VisitScotland to design and build exhibition stands at a series of key international golf events:
- The Open, UK
- The Scottish Open, UK
- The Ricoh Women’s Open, UK
- BMW Wentworth, UK
- Solheim Cup, Germany
- International Golf Travel Market, Tenerife
- PGA, Orlando
The main aim of the golf programme is to create maximum awareness around the globe for the ‘Scotland – Home of Golf’ brand.
Engaging and eye-catching designs and screen content were used to attract golf enthusiasts onto the stands at the major golf events and allow the VisitScotland teams to encourage golfers and travellers to visit Scotland and its world-class range of golf courses.
Installations designed to immerse visitors in the Scotland – Home of Golf brand included a 3D replica of the famous Swilken Bridge at St Andrews’ Royal & Ancient Golf Club; big screen aerial footage of key courses and full-size graphics.