In 2016, Speakeasy was appointed by the Scottish Cities Alliance – a collaboration of Scotland’s seven cities – to design and build an exhibition stand for Marché International des Professionnels d’Immobilier (MIPIM) – the world’s leading property market.
Taking place at London Olympia in October 2016 and in Cannes in March 2017, the events are a magnet for international investors, attracting around 23,000 people over four days.
Both are busy shows and the Alliance was competing with many other cities for potential investment opportunities. Our stand design was created with these pressures in mind and combined a visually stunning set with content and marketing to persuade investors to stop and consider Scotland as a potential investment destination.
Importantly, we designed the stand with durability in mind, using hard-wearing materials that can be easily refreshed to maintain a fresh look for each show.
Engaging content is key to successful interaction with stand visitors and we used virtual reality headsets to create an immersive experience of Scotland’s seven cities.