National tourism agency VisitScotland commissioned Speakeasy to to design and build its stand for World Travel Market, the annual global travel trade show.
Now in its 37th year, the three-day event attracts around 50,000 visitors and 5,000 exhibitors, generating almost £3 billion in contracts between attendees.
The show provides VisitScotland and partners the opportunity to meet, network, negotiate and conduct business. For a number of years, VisitScotland had taken space on the UK Inbound stand, but in 2015 took the decision to occupy a bespoke stand on their own.
The challenge was to accommodate up to ten partners and the VisitScotland team within a 20m2 floor space and a limited budget. Clever design and use of space was used to efficiently and aesthetically include all requirements, while providing an inviting environment.
The end result was a huge success for VisitScotland and their partners.
I’d like to take this opportunity to thank you again for the stand you produced, the communications pre and post event and all your help throughout, which has been of a very high standard and made my job a lot easier.
–Sharon Watt, Events Executive, VisitScotland