Abertay University commissioned Speakeasy to produce the largest conference ever held by the Finland-based Digital Games Research Association (DiGRA) and the California-based Foundations of Digital Games (FDG).
Designed to promote and advance the science, technology, design, and study of digital games, the week-long event in Dundee included four plenary sessions and more than 250 academic papers, workshops, panels, special sessions and posters.
We designed an eye-catching brand for the conference, drawing on an ancient Scottish gaming icon – the Lewis Chessmen – and giving it a modern twist. This look-and-feel was applied to a conference website and online registration and payment system.
We implemented an extensive marketing, social media and sponsorship strategy, and worked closely with the team at Abertay to stage a series of innovative and engaging social events, culminating with a Gala Dinner at Guthrie Castle in the Angus countryside.
Onsite, 350 international delegates were welcomed by our hosting team and were given specially-branded delegate bags, pens and the conference proceedings on an eye-catching pink slap wrist band USB stick.
Delegates enjoyed using our conference app, with participants vying with one another to gain points by posting photos, comments and rating sessions.
