The National College for Teaching & Leadership is an executive agency of the Department for Education (DfE), with responsibility for ensuring the supply of high-quality teachers and training. Speakeasy has been managing events and other marketing for NCTL’s Teacher Recruitment Campaign since 2015.
A key feature of Speakeasy’s approach is the recruitment of university brand ambassadors to engage with graduates on campus and in high-footfall locations such as train stations. Equipped with iWalker digital billboards, the brand ambassadors generated almost 6,000 registrations in 2016, representing around 60% attendance for priority subjects such as physics, maths and chemistry.
Alongside our partner company Blackberry, Speakeasy planned, marketed and managed a series of events including:
- 6 x Large Train to Teach events
- 16 x Mini Train to Teach events
- 14 x Application workshops
- 30 x Online surgeries
- 32 x Graduate Fairs
These took place all around the UK, including Birmingham, Manchester, London, Newcastle, Leeds, Nottingham and Southampton, with delegate numbers at each event ranging from 300 to 1,200.
The Train to Teach events managed by Speakeasy and Blackberry are exceptionally well-organised, ensuring that partners are able to concentrate fully on recruiting the best graduates.
–Jan Linsley, Initial Teacher Education representative
